Kenrick covers just about his entire bag of tricks in this seminar. You will see Kenrick cover -
- criteria elicitation
- rapport
- unconscious hello
- tonality, pitch, rhythm and pace
- anchoring
- story telling
- metaphor
- The six stories you need to know how to tell
- Sensory language
- metaprograms (towards and away, options & procedures, sorting, etc...)
- EFT

The book's primary focus is on the effect of advances in science and technology on western philosophy. The title comes from the philosophical idea that the universe essentially only exists as you perceive it through what you know; therefore, if you change your perception of the universe with new knowledge, you have essentially changed the universe itself.